How to Research your Potential Employers

Before you start working in a job for which you have previously applied, the employer interviews you, orally or in writing, to make sure that you are the right person for the job. This interview also serves to check the accuracy of the information given in your CV and cover letter. 

It is your right but also your obligation to check the employer, as a candidate, to know if you can fit into his business strategy and his goals, but also to see if you want to work in a particular company or continue to look further.

 At the very beginning of this text, we offer the answers on the easiest way to check out a future employer. So keep reading!

How to research a company?

Career experts always emphasize that you should research the company before you start a job interview. It seems like a pretty simple step to you too, doesn’t it?

In practice, however, doing this crucial research seems much easier said than done.

magnifying glass - blue background - how to research employer
Research a company to see if it is a good fit for you. | Sou

These are the top 5 places that you should start researching:

  1. Company or business registers
  2. National Bank
  3. From the insiders
  4. Google
  5. Employer profiles

1. A Company or Business Registers 

In order to dispel part of the doubts if a company is real, not fake, you need to go to the website of the Company or Business Registers.

With the exact name of the company or registration number, you can find out, first of all, whether it is an active company, then when it was founded, who are the director and other legal representatives.

You can also find out what the ownership structure is, as well as what the financial statements from the previous period are.

2. What does the National Bank say?

Very useful information is whether your future employer regularly settles its obligations to partners, as well as to the employees. In this way, you can check whether the account of a particular company in the previous 12 months at any time was blocked. This way you will find out what type of employer you are dealing with.

3. Use “insiders”

One of the reliable sources for checking the employer is “insider” information, from people who are already employed in a certain company and know much more than what can be found on the Internet.

We recommend that you hear the opinion of those who already work for an employer and who can share their experiences with you

4. “Google”

If based on certain information, you think that your future employer fulfills your conditions, then the next step is to Google. You should search the presence of the company on the web in which you want to get a job.

google interface - google
All searches start with Google.

This is very useful as you can see how the employer represents the company in the online world and what the company is all about.

A good source for this kind of employer check is their profiles on social networks, where you can also get useful information, both through the content posted by the employer and through the comments of visitors.

5. Employer profiles

In the employer’s profile, you can find out the experiences of employees in that company, what benefits employees enjoy.

You can also learn what are the values according to which the employer operates, the employer’s activities, a gallery of images of the employer’s business space, and photos from various activities and events.

How to look up potential employers?

Experience says that the more you know about your future company, the better off you will be when a potential employer invites you for an interview.

Here are a few more good tips we left out in the previous section!

As we have already said, research in detail the official page of your future company, then google news to see if the company is showing up and if there are any recent complaints.

You may want to set up a Google alert using the name of your company to find out what’s new. This will help you keep up to date with your knowledge of the company and your area in general.

Use LinkedIn where you can see first and second degree connections while researching the company at the same time. 

Look at certain employee profiles, because you can view their memberships, which will give you another way to connect.

Facebook page of the company shows information about the company’s culture, events, and even business criticism.

Don’t forget Twitter because their tweets will give you an idea of ​​the information they value, the way they present themselves, and the trends they follow.

twitter - smartphone - person holding a smartphone - coffee table - coffee cup
Check out Twitter for great info on your potential employer. | Source

Another great way to learn more about a company is to consider it in the context of competitors. So check out sites like Crunchbase and Hoovers to find out the latest news and information about similar companies in your field.

What are the 4 key things you are looking for in your next employer?

Today, one of the most important questions for employers, as well as employees, has become what they expect from their future job, their boss.

Security and a high salary will certainly always be among the main priorities, but as a motive to stay in a job, employees expect some other material and non-material benefits. 

Keep reading and find out what are the things employees expect from an employer!

1. Flexibility

We came to the eight-hour working time by dividing the day into equal units – 8 hours of work, 8 hours of free time and 8 hours of sleep. Today, as a consequence, we see fatigue and a kind of saturation that makes us wonder – was this division smart?

In contrast, Sweden has already adopted six-hour working hours, and positive results have been shown in several fields: reduced number of sick days, more rest time, and reduced stress.

As opinions are divided, employees around the world seem to value flexible working hours – when they are not under pressure to have to show up for work at a specific time or to stay up late in the afternoon, limited to a lunch break.

2. Defined goals

Today’s society is much more focused on profit than some higher goal for which they provide certain services. As a result, employees are given work assignments with a deadline for their execution, without any special motivation to work.

As money is no longer the biggest driving factor for many, they point out that they are willing to reduce the number of breaks, come earlier or stay longer in the office if they are clearly shown what the purpose of their job is.

What an employer can do is clearly define the goals of their company and explain the importance of each of the employees to his firm.

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Goals defined by employer are important for motivation. | Source

The gap that once existed between employees and superiors is getting smaller and smaller, and it is a new type of intimacy that is developing that affects commitment to work and work tasks.

Many appreciate the more relaxed atmosphere that arises when a professional-friendly relationship is built between management and employees, but also the employer will have the opportunity to get to know the people who work for him a little better and see how he can honor them from time to time.

A raise and a few extra days off are always a nice surprise.

3. Defined position and path to progress

A modern worker rarely agrees to monotony and most strive for constant progress, both when it comes to the position they are in and when it comes to the amount of knowledge they want to enrich.

Therefore, it is important to show that there is a detailed plan for each of them – a clearly defined position in which they are currently, the path they can take, and where they can go in the company.

4. Communication

In order for all of the above to be possible, it is necessary to have good communication with all employees.

Only in this way can the employer get well acquainted with the wishes and possible problems of the employees and see the ways in which the goals can be met.

How to find out more about a company?

This is a question that, in fact, most interviewers ask you first during the interview. They want to check if you have researched details about the company, and it can also show your motivation for the company or position. 

However, it can sometimes happen that you can’t find out many details on the company’s website that might interest you or be important to you. In these situations, it’s okay to ask employers for details about the company (company size, team structure, location, company culture, etc.). 

But certainly, our advice to you is to visit the website before the “big day” or your job interview.

Explore social networks, use LinkedIn, use Google and Google news, look for a company on Glassdoor, take advantage of your insiders working in the company and be sure to explore the market and other similar companies.

To conclude

To conclude, a job interview is your first real encounter with an employer. In addition to the employer asking you questions, you have the opportunity to learn more about the culture and values that are nurtured, and this will help you assess whether this is the right company for you. 

Avoid giving answers that you think the interviewer wants to hear. 

Be your own, confident in yourself and your values, and above all – arm yourself with information about the company and its business!